 |
|
 |
| Home > Meetings & Events > Special Events > You and Web 2.0 |
IMC Northern California - BUSINESS LEADERSHIP SERIES
 The Institute of Management Consultants, Northern California Chapter Presents:
What Have They Done With the Internet and What You Can Do About It
(To read or print flier - click here, to register - click here)
The World Just Got Flatter
If you think you know the Internet, think again. While we were building, refining, and retooling our
Web sites and loading them with great content and client resources, big changes quietly happened:
-
73%+ of adults use the Internet
-
189 million searches performed each day
-
80/20 rule out; 98% rul in (Source: The Long Tail)
That's billions of dollars in business.
Don't get left behind
How ready is your company to adapt to what is now known as "Web 2.0?"
Can you outsmart your competition with a new business model that makes use
of the new Web tools? With the lives of many teenagers centered on the
Web, is your company ready to serve them online as they enter adulthood
with their increased spending power?
Join our panel of five experts who will sort through the hype and tell us what
we need to be doing now to ensure we don't get left behind tomorrow.
PANELISTS
Celeste Bishop, President, Bishop Market Resources, with clients
ranging from Fortune 100 companies to high-tech start-ups and
non-profits. Specializes in Web marketing and sales.
John Girard, CEO, Clickability, with such publising clients as the
Wall Street Journal, CNN Interactive and Popular Mechanics
relying on the company to deliver the news to millions of
readers each day.
Calbert Lai, CEO & President, Sitoa, a company that provides
on-line cost-saving resources to niche segments of the retail
industry.
Chris Peterson, CEO, Chautauqua Communications. Profiled
in the book, The New Pioneers: The Men and Women Who Are
Transforming the Workplace and Marketplace, Chris and his team
guide clients into a new model of marketing and advertising.
Redge Martin, President, Clars Auction Gallery, recently featured in a San Francisco
Chronicle story about the online auction of a painting whoe price rose from $5000
to $620,900 while the 2007 Superbowl was being played.
Moderator - Rebecca Morgan, CSP, CMC, is a bestselling author of 8 books,
former Microsoft spokesperson, Oprah guest, and featured on 60 Minutes,
Wall Street Journal, and NPR. She consults with companies, internationally,
to help them develop a more effective workforce. Go to
http://www.RebeccaMorgan.comfor more information on her service and products.
A portion of the event proceeds will be donated to IMC's Oak Tree Project,
a pro-bono service by consultants to deserving non-profit organizations.
http://www.oaktreeproject.org.
| | | |
|
