Sponsors
Companies are becoming more innovative with their sponsorship campaigns, as a way to uniquely differentiate themselves from competitors in local and regional markets.
And sponsorship helps businesses get noticed.
By creating a real, emotive connection with their audience where advertising can not, sponsorship is not only a powerful tool to create awareness, but a successful strategy in motivating employees and partners as well.
According to IEG Research, sponsorship is currently the fastest growing marketing medium in the world. By sponsoring the Institute of Management Consultants, you will:
The indirect benefits of sponsorship are:
-
The ability to shape business attitudes
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Provide a point of differentiation
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Provide a platform for corporate hospitality/entertaining clients
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To combat competitive advertising
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And, generate media interest
We Understand What Companies are Looking For
- An understanding of your business objectives
- How sponsorship can help you reach those objectives
- Creative, concise presentation materials
- Any and all added benefits of the sponsorship
What IMC Offers Our Sponsors
IMC Norcal offers the following key benefits when you sponsor one of our educational programs:
- Acknowledgements to a targeted audience
- Brand exposure and positioning through our promotional pieces to the media
- Signage at events and displays for materials
- Sampling opportunities of your products and services integrated into the program
- Exclusivity in your vertical
- Access to attendee lists for future marketing promotions
Multiple Levels of Sponsorship
| Sponsor Benefit |
Platinum |
Gold |
Silver |
Media |
| Sponsor appears on emailed event flyers (size of font/logo varies) |
X |
X |
X |
X |
| Sponsor appears on website launch page and special sponsor page (varied exposure size and duration) |
X |
X |
X |
X |
| Passes to sponsored event (1-6 or 8 passes) |
X |
X |
X |
X |
| Recognition in board communications to members and at chapter meetings |
X |
X |
X |
X |
| Mentions at ABC meetings (once per year) |
X |
X |
X |
X |
| Acknowledgement at event(s) (mention by host) |
X |
X |
X |
X |
| Display of literature |
X |
X |
|
| EMail to IMC membership (1-2/year dedicated) (physical mail option) |
X |
X |
|
|
| eMail to business clients list (one time) |
X |
|
|
|
Benefits to sponsoring organizations or individuals include affiliation with the premier organization dedicated to excellence and ethics in management consulting, public acknowledgement of your contribution to professionalism in business, closer relationships with senior business advisors and thought leaders in management, and opportunities for exposure for you or your business in the business arena.
Costs
As costs vary, we encourage you to contact your local IMC Norcal chapter sponsorship and affiliate chair. All efforts will be made to provide a fair and creative opportunity for you and your audience. Contact dave@imcnorcal.org. Overall, the pricing typically ranges from as low as $500 to $2500.
To learn more about how sponsorship can help your company, go to http://www.sponsorship.com/.
Or to read IEG's 2006 sponsorship report click here.
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